The Body Shop, a trailblazing beauty brand renowned for its ethical and environmentally conscious approach, has significantly impacted the cosmetics industry. Founded in 1976 by Anita Roddick in Brighton, England, The Body Shop began with a mission to create naturally inspired, ethically produced beauty products. The brand has since grown into an international company, celebrated for its commitment to sustainability, fair trade, and cruelty-free beauty. One of the pioneering elements of The Body Shop is its staunch stance against animal testing. The brand was one of the first in the industry to campaign against animal testing in cosmetics, leading to a wider movement within the beauty community and significant changes in industry practices. The Body Shop's products are all cruelty-free, adhering to the highest ethical standards.